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Why New Top-Level Domains Like .Google Could Spell Trouble

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Adam Dicker

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Companies like Google, Amazon, Apple, Australia Post and the Commonwealth Bank are currently competing for a new round of top-level domains — think new versions of .com and .org like .search, .blog and .app. The argument is that this will make the internet easier to use, but we think it’s a bit sketchier than those involved would like to admit. Here’s why.

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