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Let's play with this in the somewhat plausible scenario. So... you've got $5,000,000! It is January 2004 and WLS is in effect. You've just gathered a list of all the COMNET domain names expiring this year (AS OF THIS MINUTE). ALL of them. It's a large list. Millions of names.
(If there are currently 30 million COMNET names, let's assume at any given time, 30% of those have expiration dates set for the following year. So that's 9 million names expiring 1 year from the current date. A very conservative figure.) Back to the story...
To be honest, you're kind of surprised how large it is, and then you realize how many of them are going to be renewed at an increasing rate until many of them even pass their expiration. Then some will still be renewed. Some will go into RGP, and some from there will be restored. Dammit, and then many of these will be picked off by buyers/business people who approach the current owner directly over the course of the next year, with increasing frequency. Damn it.
There is a point where you're combing through the names being returned to you by your auto-analysis tool that something occurs to you. You tool is combing through the millions of names as sharp as a whip, before going on to calculate "points" according to a number of important Internet presence criteria being pulled live. You start wondering about esoteric practices like arithmancy and other forms of divination before your mind returns to the mind-numbing job at hand.
15 - 20 thousand names drop every day, and perhaps 1,000 of these names are good. Here you are, ONE YEAR out, over 9 million names to comb through. After a lot of work, you determine that out of the 9 million... perhaps 500,000 with real potential. $5,000,000 is burning a hole in your pocket. What to do? Buy the bank! Reserve them all! Something in the back of your head is aching, but you think its a good idea. Let's see... at $30 a pop, that will cost you... cost you... huh... ok, $15,000,000 dollars. About 3 times what you have. You go and raise some more funds... geez, outside of WLS you could have spent this over the course of the year, but its ok, you've financed it. You're a bit disturbed at your bank's interest rate, but you're feeling on solid ground. Interesting... some of the best names already have WLS subs on them. Bastards! Ok, about $480,000 still left though! You put it into play and the ball is in motion.
As the year wears on, you're disturbed by all the names that are renewed, but you knew this would happen. It is a tough wat, but finally the drops start happening. PERFECT! This has been a tough journey, but you've now acquired some of the best names expiring this year! You wish it was possible to have picked them all, but you couldn't. Some you were beaten too as events transpired throughout the year, having some names drop (get deleted) unexpectantly. The most aggravating part of the business had to be all the names that you couldn't quite see the value in, that it now seems so clear why they would be stars. Thousands and thousands of these names that you had to pass up due to the perfunctory "judgement call". Oh, well. Se la vie.
You review the incoming reports. Our of the 500,000... you caught... ug. About 10,000 names. Most of the names you had slots on were renewed. The others went through those processes you dreaded. The unfortunate part again, were all the names you passed on, because you saw value in the ones you initially picked. The owners almost like clockwork, all mostly renewed in the last few months before the names official expiration date. By that time, many of your other picks were ALL GONE! Damn those other chasers! Small players all no doubt. Your team was meticulously watching and making your exchanges, but didn't quite cut it (especially due to the "last minute" renewals.) You suspect you don't pay them enough though.
Regarding the renewals... one thing that really screwed things up (you think in retrospect), were all those registrar transfers your team reported. Each one not only made the name "jump" registrars, but also renewed for 1 year, thereby WASTING you slot! You hadn't thought too strongly that intra-registrar competition might ruin things for you, but the data was undeniable.
10,000 great names. You smile to yourself... any ONE of these could net me $1,000,000! Maybe... it'd be 1/15 of your investment... without calculating in interest, operating costs, and other fees and expenditures of course. You've got some buyers lined up, but you're getting this annoying feeling that with the Internet always changing, you may never see your $15,000,000 again. You'd need to make $1,500 for each name on average. It'll happen though. 'Cause you have GREAT DOMAINS. Your sales people are awesome. You can make it happen.
Can't you? ( Ominous music plays in the background )
~ Nexus
(If there are currently 30 million COMNET names, let's assume at any given time, 30% of those have expiration dates set for the following year. So that's 9 million names expiring 1 year from the current date. A very conservative figure.) Back to the story...
To be honest, you're kind of surprised how large it is, and then you realize how many of them are going to be renewed at an increasing rate until many of them even pass their expiration. Then some will still be renewed. Some will go into RGP, and some from there will be restored. Dammit, and then many of these will be picked off by buyers/business people who approach the current owner directly over the course of the next year, with increasing frequency. Damn it.
There is a point where you're combing through the names being returned to you by your auto-analysis tool that something occurs to you. You tool is combing through the millions of names as sharp as a whip, before going on to calculate "points" according to a number of important Internet presence criteria being pulled live. You start wondering about esoteric practices like arithmancy and other forms of divination before your mind returns to the mind-numbing job at hand.
15 - 20 thousand names drop every day, and perhaps 1,000 of these names are good. Here you are, ONE YEAR out, over 9 million names to comb through. After a lot of work, you determine that out of the 9 million... perhaps 500,000 with real potential. $5,000,000 is burning a hole in your pocket. What to do? Buy the bank! Reserve them all! Something in the back of your head is aching, but you think its a good idea. Let's see... at $30 a pop, that will cost you... cost you... huh... ok, $15,000,000 dollars. About 3 times what you have. You go and raise some more funds... geez, outside of WLS you could have spent this over the course of the year, but its ok, you've financed it. You're a bit disturbed at your bank's interest rate, but you're feeling on solid ground. Interesting... some of the best names already have WLS subs on them. Bastards! Ok, about $480,000 still left though! You put it into play and the ball is in motion.
As the year wears on, you're disturbed by all the names that are renewed, but you knew this would happen. It is a tough wat, but finally the drops start happening. PERFECT! This has been a tough journey, but you've now acquired some of the best names expiring this year! You wish it was possible to have picked them all, but you couldn't. Some you were beaten too as events transpired throughout the year, having some names drop (get deleted) unexpectantly. The most aggravating part of the business had to be all the names that you couldn't quite see the value in, that it now seems so clear why they would be stars. Thousands and thousands of these names that you had to pass up due to the perfunctory "judgement call". Oh, well. Se la vie.
You review the incoming reports. Our of the 500,000... you caught... ug. About 10,000 names. Most of the names you had slots on were renewed. The others went through those processes you dreaded. The unfortunate part again, were all the names you passed on, because you saw value in the ones you initially picked. The owners almost like clockwork, all mostly renewed in the last few months before the names official expiration date. By that time, many of your other picks were ALL GONE! Damn those other chasers! Small players all no doubt. Your team was meticulously watching and making your exchanges, but didn't quite cut it (especially due to the "last minute" renewals.) You suspect you don't pay them enough though.
Regarding the renewals... one thing that really screwed things up (you think in retrospect), were all those registrar transfers your team reported. Each one not only made the name "jump" registrars, but also renewed for 1 year, thereby WASTING you slot! You hadn't thought too strongly that intra-registrar competition might ruin things for you, but the data was undeniable.
10,000 great names. You smile to yourself... any ONE of these could net me $1,000,000! Maybe... it'd be 1/15 of your investment... without calculating in interest, operating costs, and other fees and expenditures of course. You've got some buyers lined up, but you're getting this annoying feeling that with the Internet always changing, you may never see your $15,000,000 again. You'd need to make $1,500 for each name on average. It'll happen though. 'Cause you have GREAT DOMAINS. Your sales people are awesome. You can make it happen.
Can't you? ( Ominous music plays in the background )
~ Nexus
