Would you build a serious brand today without owning the exact-match domain?

[nicenicnicenic is verified member.]

Your domain name should be easy to remember and perfectly reflect your brand. Think about why the Domain Name System (DNS) exists in the first place – it's so we don't have to type in those tricky IP addresses every time we want to visit a website.

Yes, If people hear the brand once and can type the website or email without asking twice, that is already a big advantage.

True. Although. There is no place like 127.0.0.1

Haha, 127.0.0.1 never has branding problems

 

[nicenicnicenic is verified member.]

Your domain name should be easy to remember and perfectly reflect your brand. Think about why the Domain Name System (DNS) exists in the first place – it's so we don't have to type in those tricky IP addresses every time we want to visit a website.

If people hear the brand once and can type the website or email without asking twice, that is already a big advantage.

True. Although. There is no place like 127.0.0.1

Haha, 127.0.0.1 never has branding problems