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I don't see any "special" value except that:
- it's a snack: http://www.upfromaustralia.com/chikoroll.html (lol)
- it looks like it is also a first name
- it'd be a good brand name
- it looks like "chico" ("boy" in spanish)
Agreed. For resale, that is.
But to the folks from http://www.chiko.com.au/ may well deem this name a beaut? So end-user possibly mid $x,xxx to low $xx,xxx?
BTW, gotta love a snack that "could be eaten with one hand at race meetings, country shows and football matches", leaving the other hand empty for a beer, and which was first featured on a show called 'Wagga Wagga'! :-D