Well Filthy,
basically you can not compare .eu with .org .net .biz .us
EU is 25 countries, US is 1. eu > us
EU is whatever you want org is for organisation. eu > org
EU can be business or personal, .biz only business. eu > biz(also biz ext sucks)
.net might be a good thing to compare with, but trust me companies will choose .eu if they will need to pay more then for the .net because they are EU companies.
You have no idea probably how people think of being in EU. So basically any big company will go for it's own .eu name(that is what it was originally invented for).
Cheers