you'll scare away the straight laced people with that name, but there are a lot of people that might use such a resource as well.
Used to be a site called Rootshell.org (dunno if it's still up, it's been years) that was very popular.
Question though, any sort of targetted advertising is going to suck, where are you going to get your money from if you develop it? Maybe ads for penetration testing and security audits...