NEWS and CJ Affiliate sold again, this time to Publicis Groupe

Mr. Deleted
Staff member
Exclusive Member
Jul 24, 2004
Planet Earth
To our valued clients,

I’m pleased to share that our parent company, Alliance Data, has entered into a definitive agreement to sell Epsilon-Conversant to Publicis Groupe. Known for its world-renowned creativity, digital and consulting expertise, Publicis Groupe is a leading global marketing, creative and business transformation company, with presence in over 100 countries and more than 75,000 global employees.

This decision is the culmination of a lengthy strategic review that has had the full support of Epsilon & Conversant management. We are excited about our future within Publicis Groupe and believe it is a strong fit for our associates and will bring great value to you, our clients, as the effective breadth of our combined offering will expand with the considerable assets of Publicis Groupe. In turn, the deep portfolio of data, identity, analytics, and technology platforms across both Epsilon and Conversant will represent a critical strategic extension for Publicis that should accelerate innovation and growth that will benefit our clients.

We expect the transaction to close in Q3. As we work through this transition, you can be assured that our core focus is to continue serving and partnering with you to grow your business without disruption, and we look forward to sharing more information with you in the near future.

Publicis Groupe’s press release can be reviewed here. Please contact your Epsilon-Conversant business partner with any questions.

Here’s to our next chapter together.


Bryan Kennedy
CEO, Epsilon-Conversant