Johnn,
With the advent of all these up and coming gcTLD's, I'd say develop, develop, develop.
Yes, .com may still be king.
But you have a potential gem in BBB (better business bureau) in a generalized information portal.
It is content (rich and relevant and current up to date) that gets indexed with Google's algorithm.
Frankly, .ms make some great hacks.
The EEE does not do much for me as this is a little tougher to brand.