Start branding early...this is not esave.com it's eSave.com!
I bought eInvesting.com, and developed it for a decent profit...this is way better than eInvesting in a LOT of ways. Shorter and even a bigger audience. EVERYONE wants to save!
Reseller: mid to high X,XXX
End User: Mid to High XX,XXX+
With proper development: The Sky is the limit
Great name and good luck!