rejli said:
Why do you think that? Other european tld's with word fruits registered.
Because it will not mean anything to most people in Spain and would likely get as many visits as frutas.co.uk or fruits/frutas .pl in your country
The other european tld's mainly look to be holding pages for domainers, apart from the .dk where I think they have branded "fruits" as an IT company - also every Dane I have met speaks better English than the English.
Apart from some major keywords, or if you think the word could become a global brand, it's best to avoid mixing the languages/tld's imo.