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Domain summit 2024

How To Sell High Value Domains - Part 5

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ParkLogic

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This is the fifth article in the series on selling domains and directly follows on from the previous one which discusses how to handle the first phone call with a potential buyer.

The following week, call at the prearranged time. The key questions that need to be answered include:
1. Did they discuss the domain with their colleagues?
2. What did their colleagues say?
3. In casual conversation try and find out if they sent the presentation to anyone else. This tells you whether you have any sort of buy-in as they are now engaging internal resources. Depending upon how the call is going you may want to suggest that it would be good to have a conference call with other key individuals to answer any questions.



4. Go through the deck with them quickly (if they’ve read it) or more thoroughly if they haven’t. What you are trying to find out is whether the sale price is a deal breaker and they are actually wanting to only pay $10 when you are wanting $1m. You could clarify this in the first conversation but I’m working under the assumption that you are discussing the sale with a serious known company.
5. Right now all you want to do is arm this person with the necessary information so that they can become your internal champion inside the organisation. Continue to desire build and provide simple clear facts that reference the deck. This is what is going to help them sell the domain to their colleagues and in some cases the board.
6. Depending upon how the call is going you may want to find out the internal process for them to acquire a domain name. Make sure that you WRITE THIS DOWN! This will provide the path to the sale and determine what needs to be achieved in future conversations. There is little point in having a great conversation with a person that’s not the actual decision maker.

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Domain summit 2024
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