I've spent most of today fielding calls from a wide variety of mainstream media outlets, including ABC News and the New York Times, about what impact ICANN's decision to allow an unlimited number of new extensions will have on the Internet and those of us in the domain industry. As expected, the ICANN board voted to proceed with the plan today just before closing their 32nd International meeting in Paris, France.
I told the reporters that I don't expect this move to have a major impact on our industry or on which extensions most people will choose to build their websites on over the next decade. I believe that because we already have historical examples of how little new extensions have impacted the use and popularity of the three original global extensions, .com, .net, .org (and the country code extensions assigned to each nation like Germany's .de and Great Britain's .co.uk). The two oldest examples of new global TLDs were introduced in 2001 (.info) and 2002 (.biz) and despite their long time in the marketplace, neither has affected values or usage of the extensions that came before them.
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I expect that a flood of new extensions will create some confusion in the market place, but not confusion over what the long proven .com, .net and .org extensions stand for. Putting new extensions out there is the easy part. Burning them into people's consciousness is a much taller order as .info and .biz, after seven years of trying, are well aware.
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There are many newer examples that have fared much worse, not even moving the needle on the recognition meter. .Travel for instance has been a complete flop even though it incorporates one of the very best keywords on the web. .Pro has also failed to make a ripple despite featuring a word with a very positive connotation. It does take time to build recognition though, which is why I think the elder statesmen of new extensions - .info and .biz - are the most instructive examples of the long term prospects for a wave of new TLDs..