Is domain discovery becoming more valuable than domain registration itself?

[nicenicnicenic is verified member.]

Registration is easy. It is almost a utility now. But helping someone find the right name fast, and helping them make a decision with confidence, feels a lot harder and a lot more valuable.

If a platform becomes the place where people do their thinking, their comparing, and their shortlisting, then it may already own the most important part of the user journey before any registration happens.

 

[HelmutsHelmuts is verified member.]

I'm curious, how do people in China register domains? .. and, how do they do the research? .. what is the usual process?