Marketing a Videogame as a Virtual NBA Experience - Adweek

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[SIZE=-2]Adweek[/SIZE]
Marketing a Videogame as a Virtual NBA Experience
[SIZE=-1]Adweek, NY - 3 hours ago[/SIZE]
[SIZE=-1]To get its strategy right, 2K Sports hired star gamers to help develop the new game and boost the brand's marketing profile among followers through word of ...[/SIZE]
[SIZE=-1]The Game: London Bridges International Marketing Gap For NFL, NBA [SIZE=-1]Brandweek Magazine[/SIZE][/SIZE]
[SIZE=-1]all 2 news articles[/SIZE]


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