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Maximizing SEO Returns with User Generated Content (Search Engine Roundtable)

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Adam Dicker

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When your catalog has 200 million products, grows at $3M per week, and contains content created by users, how do you optimize it? · Capture the long tail by balancing a user-contributed folksonomy with a site taxonomy that works for both searchers and search engines. · Provide tools for users to SEO their own content and use the power of community to edit the retail site. · Measure traffic, ...

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