SEO not a magic trick - Epiphany Search News

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SEO &#39;not a magic trick&#39;
[SIZE=-1]Epiphany Search News, UK - 5 hours ago[/SIZE]
[SIZE=-1]... commented on an E-consultancy blog that tricks or stunts are unlikely to help in truly successful search engine optimisation (SEO). ...[/SIZE]
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"Optimisation is not a one-off magic trick because the pursuit of excellence exists against a backdrop of fast innovation and market growth," he stated. "If you stop improving you will slip backwards very quickly."

This sounds like the old actor credo of "you're only as good as your last movie". Too often I see people asking for that quick fix, as if there was a magic key to SEO that would forever put them on a heavily trafficed street. But with the constant changes in the Internet you have to keep up and that means constantly updating and cleaning house on your blogs and websites.