HugeGrowth, in many cases, not the best domain names get picked first. Especially the case if any of the registrars with large number of TBR registrars involved (I know it sounds confusing).
For instance this week TodaysDeal.ca is in first place, so most of the people assume right away that this domain name received the most bids somewhere. So, we check who got it, and it turns out that this registrars belongs to Pool.com. As you know Pool.com has all the bids at $60, so the only way it can determine which name is more valuable is by manually looking at them, or checking the number of bids customers placed for this domain name. Keep in mind though, that Pool.com has sooooooooooo many TBR registrars that they don't need to prioritize at all.
Let's say they have 150 registrars, but at the same time about only 50 names pre-ordered for yesterday's TBR run. That means Pool's registrar assigned to catch 333.ca will be competing with Pool's registrar assigned to catch TodaysDeal.ca. I am not sure how their algorithm works, but they probably have few of them, so nobody knows what registrar will win. Sometimes domain names valuable less picked up first. Same happens with Sibername and other smaller registrars.
Just to prove my point - I got domain name TodaysDeal yesterday at Pool. There were no other bidders, nobody except me thinks it is worth $67 (with tax) so there is no auction. At the same time 333.ca has many bids, but it was caught later.