appraise Your opinions on these two names

[zephyro]

Toumb.com
Echoor.com

 

[nicenicnicenic is verified member.]

Hi zephyro,

Neither is ultra-liquid, but both fall into the mid-tier brandable bucket.
The real question is whether you see a clear buyer profile for either name.
If you can picture who would use it and why, that’s usually a better signal than the structure alone.

 

[zephyro]

Hi zephyro,

Neither is ultra-liquid, but both fall into the mid-tier brandable bucket.
The real question is whether you see a clear buyer profile for either name.
If you can picture who would use it and why, that’s usually a better signal than the structure alone.

Hey,
Thanks for the reply, i bought these 2 names when i just started last year, i made the purchase because they sounded cool to me at least. However, after i learned that you need to lookup potential buyers before acquiring a domain, i knew i made a mistake therefore I only want to know if i should keep them or let them expire

 

[Ricado]

Toumb.com
Echoor.com

In general, when evaluating short brandables:

• 5L domains tend to have better liquidity only when they follow a clean CVCVC structure.
• 6L domains can still work if they’re a meaningful variation built on a strong root word.

These two names are very different, so I’d evaluate them separately.

---

Toumb.com​

Toumb is 5 letters, but it’s not CVCVC.

Phonetically it reads very close to “tomb,” which creates two issues:

• It can feel like a misspelling rather than an intentional brand
• The core meaning has negative connotations

The inserted “U” doesn’t look like a deliberate stylized choice, it reads more like a typo.

One important thing for beginners:

Most appraisal systems will assign a $1,000+ range to many 5L .com domains.
That often creates false confidence.

This is a classic case of survivorship bias.

Those valuation references are based on sold 5L domains — in other words, names that already passed a minimum quality threshold.

That’s like calculating the class average using only students who scored 60 or above.
You need to pass first before your score matters.

Structure is the entry ticket.

Toumb.com – Estimated Value
Wholesale: floor level, if any
Retail: low probability unless a very specific buyer wants that “tomb” vibe

Personally, I would pass.

---

Echoor.com​

Echoor is 6 letters, built on the strong root word “Echo,” so it has better semantic grounding than most random 6L inventions.

“Echo” naturally fits multiple categories, for example:
AI voice, audio tools, podcast platforms, feedback systems, analytics dashboards, messaging or social engagement products.

That said, pronunciation is the main friction point.
It can be read a few different ways, for example:

“ee-kur,” “ee-chure,” “ee-kor.”

That ambiguity reduces liquidity and can cap the upside, unless the brand presentation makes the intended reading obvious, for example styling it as EchoOR.

Echoor.com – Estimated Value
Wholesale: low $xx
Retail: roughly $800–$2,500 if positioned well in audio, AI, SaaS related verticals

Not a top-tier liquid asset, but it’s not random either. With the right positioning, it has realistic niche potential.

---

Final Take​

Toumb has weak structure and negative association.
Echoor has a stronger root but some pronunciation friction.

They’re not in the same tier, Echoor is the stronger of the two.

 

[zephyro]

In general, when evaluating short brandables:

• 5L domains tend to have better liquidity only when they follow a clean CVCVC structure.
• 6L domains can still work if they’re a meaningful variation built on a strong root word.

These two names are very different, so I’d evaluate them separately.

---

Toumb.com​

Toumb is 5 letters, but it’s not CVCVC.

Phonetically it reads very close to “tomb,” which creates two issues:

• It can feel like a misspelling rather than an intentional brand
• The core meaning has negative connotations

The inserted “U” doesn’t look like a deliberate stylized choice, it reads more like a typo.

One important thing for beginners:

Most appraisal systems will assign a $1,000+ range to many 5L .com domains.
That often creates false confidence.

This is a classic case of survivorship bias.

Those valuation references are based on sold 5L domains — in other words, names that already passed a minimum quality threshold.

That’s like calculating the class average using only students who scored 60 or above.
You need to pass first before your score matters.

Structure is the entry ticket.

Toumb.com – Estimated Value
Wholesale: floor level, if any
Retail: low probability unless a very specific buyer wants that “tomb” vibe

Personally, I would pass.

---

Echoor.com​

Echoor is 6 letters, built on the strong root word “Echo,” so it has better semantic grounding than most random 6L inventions.

“Echo” naturally fits multiple categories, for example:
AI voice, audio tools, podcast platforms, feedback systems, analytics dashboards, messaging or social engagement products.

That said, pronunciation is the main friction point.
It can be read a few different ways, for example:

“ee-kur,” “ee-chure,” “ee-kor.”

That ambiguity reduces liquidity and can cap the upside, unless the brand presentation makes the intended reading obvious, for example styling it as EchoOR.

Echoor.com – Estimated Value
Wholesale: low $xx
Retail: roughly $800–$2,500 if positioned well in audio, AI, SaaS related verticals

Not a top-tier liquid asset, but it’s not random either. With the right positioning, it has realistic niche potential.

---

Final Take​

Toumb has weak structure and negative association.
Echoor has a stronger root but some pronunciation friction.

They’re not in the same tier, Echoor is the stronger of the two.

Thank you for the valuable informations you shared here, this definitely did enlighten me about how i should pick my brandables in the future. I appreciate the deep evaluation.

 

[Ricado]

One more perspective.

The reality is that 5L and 6L brandables already have limited liquidity to begin with.

Waiting for someone to magically wake up one day and say:

“Hey, your name is perfect. It matches my brand abbreviation exactly.”

…is usually not a strategy.

For names in this tier, packaging matters.

If the structure isn’t top-grade CVCVC, and if pronunciation has slight friction, then branding presentation becomes part of the investment thesis.

Instead of passively waiting, it often makes sense to:

• Define a clear vertical
• Clarify pronunciation visually
• Present a usable brand direction

For example, styling it as EchoOR can immediately improve readability and perceived structure.

The domain itself hasn’t changed — but the framing has.

That kind of shift doesn’t magically create liquidity, but it can improve retail probability by reducing cognitive friction.

You’re not forcing value.
You’re lowering resistance.

Here’s a quick mockup as an example of what simple positioning can do:

Sometimes the difference between “awkward string” and “usable brand” is just presentation.

---

As a practical reference, I recently picked up Divog.com for $20.

It passed Atom Premium review with an initial suggested list price of $4,599.
GoDaddy appraisal currently shows $2,475.

Realistically, I expect it to close around $2,500–$3,000.

The point isn’t the appraisal number.

It’s how structure, positioning, and presentation interact — especially in short brandables.

If you're interested, here’s the thread:

DiVog.com – The P/E Ratio and the "Dream Multiple" of 5L Brandable Domains
https://www.dnforum.com/threads/div...ream-multiple-of-5l-brandable-domains.629444/

You can also take a look at the live brand narrative here:
http://divog.com

Just sharing this as practical context.