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You could make it a spoof or critical site or AmeriTrade but requires devotion and a developed blog with limited revenue opportunites--maybe lawyers who sue brokerage houses?
Just a slice of advice.....Be more creative and come up with a name that doesn't play off of the businees model and branding created by others....you will never succeed..dump it and read more, learn more and try to go out and brand a name or product on your own.......you will then realize the value and efforts by others that are successful and why they put a high value on their products and names and protect that brand very seriously.
All the best!!