Hey G
there is a member here "mgstudent" who has a student books website
http://www.dnforum.com/f4/studentbooks-com-thread-186000.html
http://www.studentbooks.com/
i'm sure he could give you some insight and maybe the two of you can hook-up
Good Luck and Great Domain!
Thanks for the plug Bigeddon - I stumbled upon this thread and was surprised to see that someone remembered me
Student Books is doing well - who ever told me there was money in books was right - not a fortune, but the time (and money) I invested in the site paid off.
Fearless you have a nice name - the only advice that I can give you, is that I know you said you don't want to reinvent the wheel - but to make big money with your name (or mine) we have to reinvent the wheel (or really improve it with new features).
My site is making good money - but not retirement money!
One big thing to think about is duplicate content. My site (like many out there has reviews from Amazon displayed - these are pulled by the xml) - but it's hard to get the site to rank to its full potential with all of this. Even with your name, if you just have duplicate content and a basic affiliate site, it won't reach it's potential.
It's difficult to know what to do to make a book site really unique - with features that others are going to blog about and post links to, but worth thinking hard about with your name. Maybe put something up there for now so that it gets indexed in Google but have a think - it isn't easy - but I wouldn't mind reaching retirement money one day!