From a business perspective, the lost opportunity cost is probably considerably more than
$5K. Certainly as memorable as NetFlix, or dvdEmpire, cdBaby, ...
Our plan was to develop this in 6 to 12 months, but I don't know that we would have had
sufficient funds at that time to have a large inventory of DVDs for an ecommerce site.
Just a business decision, finish our current ecommerce site, and the funds help out with
current inventory requirements. Only problem, since we are not domainers, and selling domains is not our business, we will get hit with the short term capital gains, Ouch!

We really just collect names for future development projects, and that was one of the
better ones IMHO.