[TD="width: 33%, bgcolor: #c0c0c0"]
Rating (1-5)
[/TD]
[TD="width: 115%, bgcolor: #c0c0c0"]
Explanation
[/TD]
[TD="width: 29%, bgcolor: #bbddff"]
Descriptiveness
[/TD]
[TD="width: 33%, bgcolor: #bbddff"]
5
[/TD]
[TD="width: 115%, bgcolor: #bbddff"]
Ability to be associated with content.
[/TD]
[TD="width: 29%, bgcolor: #bbddff"]
Length, characters
[/TD]
[TD="width: 33%, bgcolor: #bbddff"]4
[/TD]
[TD="width: 115%, bgcolor: #bbddff"]
Length in terms of characters
[/TD]
[TD="width: 29%, bgcolor: #bbddff"]
Length, words
[/TD]
[TD="width: 33%, bgcolor: #bbddff"]4
[/TD]
[TD="width: 115%, bgcolor: #bbddff"]
Length in terms of words or partial words in the name.
[/TD]
[TD="width: 29%, bgcolor: #bbddff"]
Spoken Test
[/TD]
[TD="width: 33%, bgcolor: #bbddff"]5
[/TD]
[TD="width: 115%, bgcolor: #bbddff"]
Likelihood that name will be spelled properly after being heard.
[/TD]
[TD="width: 29%, bgcolor: #bbddff"]
Breadth of Applicability
[/TD]
[TD="width: 33%, bgcolor: #bbddff"]2
[/TD]
[TD="width: 115%, bgcolor: #bbddff"]
Is the name generic - e.g. can it be applied to a variety of institutions, individuals and businesses?
[/TD]
[TD="width: 29%, bgcolor: #bbddff"]
Dot-Value
[/TD]
[TD="width: 33%, bgcolor: #bbddff"].co
[/TD]
[TD="width: 115%, bgcolor: #bbddff"]
What is the extension: .com, .net, .org, .cc?
[/TD]
[TD="width: 29%, bgcolor: #bbddff"]
Hyphenation
[/TD]
[TD="width: 33%, bgcolor: #bbddff"]5
[/TD]
[TD="width: 115%, bgcolor: #bbddff"]
Does the name contain hyphens?
[/TD]
[TD="width: 29%, bgcolor: #bbddff"]
Abbreviation
[/TD]
[TD="width: 33%, bgcolor: #bbddff"]5
[/TD]
[TD="width: 115%, bgcolor: #bbddff"]
Is anything abbreviated, such as eName.com?
[/TD]