Theo
Account Terminated
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bottom line is there is no business model of revenue for it
I still think you're missing the point of the game here.
No need for PM. This is free advice, take it as you wish.
Steve
Absolutely, Bionic, a great example of what Rich could do with some elbow grease and a bit of $$. And, I'd imagine your bud Albert had to spend some time and at least some $$ putting this together.
Steve
All it takes is creative thinking and execution.
Examples:
Stumble Upon
Delicious
Dmoz
Bored.com
CoolHomepages.com
All sites with nothing but a bunch of links.
Plus Fly is a short cute word, and the buyer decided that $1.8 million was a good deal relative to alternatives.
Links is a very good proxy for search or internet. Sure search.com or internet.com may be better, good luck buying those two names.
I wonder what the high offer on it was? It probably happened pre 2000
so that means no one is coming with a fat check (over 1M+) to buy it
Advertising is big industry
the 'point' is, acquire and sell domains above your cost, make money
now, links.com is an 'asset' sitting in someones portfolio for over a decade
the time to sell it was in the late 90's
now who wants it?
an end user is the 'ideal' buyer, the problem is, there is no clear cut 'industry' for it
sure, the whole net revolves around 'links' per se, but so does everyone use electricity and an isp and a cpu and a hard drive, etc
so, generic term, is 'nice' but the money is in keywords for an 'industry' that people pay big bucks at ppc giants for
the money those companies 'pay' to control SEM ads justifies owning a keyword domain, example
I have a ton of clients that buy
geo (where I work) and keyword
the geo can be one of around 6 or so terms
the state, the area of the state and the major markets in that area
the keywords are relative to that persons business
auto repair
doctors
lawyers
hair salon
tires
brakes
rims
wheels
pawnshop
nightclub
whatever
these business owners are all bidding against other owners of similar business to get high sponsor position in serps
they pay guys like me to do custom SEO work so they get organic serp position
you know what the first thing I advise them to do? acquire the geo keywords that aren't registered and try to buy the ones wholesalers own that are reasonable
so all day long I'm buying and registering domains for owners who have businesses that need them, so they can control serps in google and yahoo
now, two of the most expensive IT guys in corporate america today do what I do, the SEO guy and the SEM guy
either one can pull the trigger and buy a domain for 1M+ if he can justify it via ROI
now, who in corporate america wants to own links.com?
no one, that's why no one is buying 'links' as a keyword
so that means no one is coming with a fat check (over 1M+) to buy it
this is an appraisal and discussion thread isn't it?
I put one of the lowest appraisals on the name and look, WOW, a bunch of domain speculators are now trying to shoot it down
fine, I deal with theis stuff all day for a living, just like I deal with SEO and link buys and editorial pushes and email campaigns, you name it as far as internet marketing goes, I'm involved in it for clients
now, when a client I have is dishing out several dollars per click for geo keywords, eventually the conversation gets around to it's time to invest into some geo keywords you're buying clicks on
then the client sees the value of it
they see keywords I own and how I get page one easily just via owning the keyword
so they BUY what I suggest and register any open keywords in the TLD's I tell them they need
.com/.net/.us/.org./.info usually
I explain, look, the algorithm of the SE's have a pecking order, like youtube has for content too
a certain tld is automatically NUMBER ONE, and 99.9% of the time that tld has no interest in that keyword
anyone want to guess what TLD has instant number one position if they have a site?
next up, believe it or not
.ORG
so all the 'domain experts' are chasing .com and the reality is for SEO the .org is supposed to pop over the .com
you guys do know that right?
.info was also supposed to do that, but that's open for debate, it may not now be relevant
then .com then .us or .net
now there's other factors controlling serps, but the main one is keyword relevancy to the url and the root domain name
so let's see
links.com
links.org will rank over it so is the .org worth more?
another TLD will rank over both of them
but the owner of that TLD has no interest in 'links'
it's a keyword, some minor content and it pops in serps
so what, NO ONE BUYS 'links' as a keyword PPC buy
why not? everyone uses links
but no one has a business model that makes money via links searches, for the word 'links'
just like if you owned 'air'
wow 6 billion people use it every minute
and except for 'nike' there's virtually no commercial use for it
same with 'links' a great domain, a keyword, yet, no practical revenue model for it
that means little value
while other keywords for an industry may fetch 5M even 10M (has one hit that high yet?)
and many could hit 1M to 3M, the monetary value of 'links' .com is not in that league
Heck, I hope it sells tomorrow for 10M+
I like to see everyone make money
But, let's deal in 'reality'
I'm not a domain name speculator per se
Sure I own thousands of domains
I own a ton of geo + keywords
I bought and sold a ton of domains over the years
Anyway, I gave an appraisal and others want to shoot it down, great, that's the point I guess of an appraisal 'discussion', and it's been pretty civil, so that's cool
maybe a few people 'learned' something from my posts, maybe some thing I don't know jack
the ones who search know I know what I do
I look at links.com like a beautiful woman, sure looks good, but hows the 'action' if you know what I mean
hehehe
I don't see any 'action' by owning it, my advise, dump it ASAP and reinvest the nice check you will get into some more relevant domains for 'businesses' that BUY the keywords you could acquire if the owner sold this beauty that doesn't put out
You want to score right?
So why waste time with 'looker' who don't give you 'action' if you know what I mean
All the years owning this domain and probably rejecting some nice 'offers' years ago, and what?
You still own it and you could have turned that 'offer' how many times by now?
So if the 'point' is, buy and sell domains, holding on to a 'nice' looking keyword and waiting for that 'score' is well... a waste of an asset
It needs to be sold and the money put into domains that people pump big bucks into PPC for
That's why I put a lower than everyone else value on it
And now that I'm thinking about it, I was too high, there's no major market for it
Is the word getting 100K 'offers'
I doubt it
Has it ever gotten one offer over 100K? I doubt it, if it did, it's probably over 10 years ago
So why own it? Sell it, I noticed someone said something about 'golf' and 'links'
That's probably one of the few applications that could generate revenue, a golf portal
A links portal?
No one lining up to pay for 'links' in search engines, so why would advertisers pay for any traffic to it
Now you create 'golf content' then maybe you can dump it to a golf company or course or developer
Even then, it's not a 100K to them
So, it's a 'beautiful' keyword, like a beautiful woman who will NEVER give you any action, what's the 'point'
Now if say 'Nike' was coming out with a new golfing line of clothes named 'links'
Or some other sports clothes manufacturer, fine, they may want to acquire it
But google and yahoo or other PPC sites will never make an offer on it
It's a low traffic keyword, that sure looks attractive as heck, but in reality, there's no major end use for it
Sorry, but that's how I see it
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