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DaveZilla said:OVT on "Pizza Places" is pretty low. It will be worth something when you get typin traffic. You can't brand "Pizza Places".
The OVT on "Pizza Places" is over 12K, so it isn't that low. And you can brand anything (see Google, Yahoo, Pepsi, etc.) - unfortunately I don't have the marketing budget they do...
Pizza Places would be easy to brand, i.e. "If you're looking for places to get the pizza you crave, visit PizzaPlaces.mobi" or something along those lines.