Nice keywords.
The real question is, how brandable is it?
Black people don't mind calling themselves "black". It's the politically correct - and guilt-laden - part of the society that decided to coin the phrase "African American", in an attempt to soften the racism that it exerted over the years on the black population.
That said, it can be developed into some sort of cultural / educational portal, which would raise its value to the 5-digit realm.