Originally posted by serothehero
The achievement is not to buy mexico.com for $750K but to see the upcoming potential especially in .us domains. I will continue to buy generic, available .us and .biz domains!!
The late '90's economy drove .COM to break new ground. Names became expensive, and scarce. That was part of the mystique. Overseas firms saw .com as a necessity for admission to US markets, an idea gleefully promoted by marketing and advertising interests. It was the only game in town.
A good name got you a meeting with a Wall St. investment firm, and a bankroll to start your eBusiness money machine.
No more....
A name, no matter what extension, is now a smaller piece of the business model, which it always should have been. A good idea can fly with a name like qwerty.com (easy to type?), while a great name would never rescue a poor model, with uninspired management, and/or lousy site design.
The idea that names rule is no longer true. Business is getting smarter about the eCommerce game, and finding that their trademarked name, or a brainstormed eBay style name, can be just as effective as a top dollar generic.
A high-dollar, consultant inspired .COM was seen as a type of insurance policy, the portal through which all customers (and revenue) would pass, and then remember, for many return visits.
Not today...
Quality .COM's failed. There was no security net. The name did not guarantee traffic, and in fact, sometimes became a liability. A name that promised greatness, didn't work, for a site with almost nothing but promises behind it.
My enthusiasm lies with .us, as the most anticipated, and most useful TLD, in years.
It's just....right.
It fits like a comfortable slipper, no matter what the purpose. Selling machinery, marbles, or medicine, the TLD adds a comfortable glow to the name prefix. In moving high society collectables, or hardscrabble low margin appliances, .us is universal in its ability to make people feel comfortable using it.
A good .us will not rescue a bad site. But it will get people in the door, and that's half the battle.
DNS Kidd
