I explain it already many times in different ITW but .Best the only one generic TLD that is not competing with the .com !
All others generic TLD strings claimsthey are competing with the .com and will replace the .com : we think it's a big mistake !
I say it here clearly : No other ngtld will replace the .com - At the maximum other generic tlds could take probably 1%-3% of the .com market - that is max 5M domains - no more !
.Best Difference is that it is not competing - coz It is one string that is complementary with the .com (Proof is we are actually working on a business strategy with registrars for a .com + .best package). So the potential is huge for us, for domainers and for the users. Just think about it : 10K business x 10k cities .best domains = 100M domains ! I mean real domain with a value and a usage for the users.
And guess what, this is exaclty what it is happening right now : People actually register .Best domains in addition to their existing .com trademark/brand name to promote their product/and or services. That is the big difference !
Hope this helps to understand better the value of a .Best domain.