SEO should speak consumers language - Bluhalo

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SEO &#39;should speak consumers&#39; language&#39;
[SIZE=-1]Bluhalo, UK - 3 hours ago[/SIZE]
[SIZE=-1]A search engine optimisation (SEO) campaign needs to speak the same language as the customers it hopes to target, a new report claims. ...[/SIZE]
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[draggar]

Can I file that one under "common sense"?