could be a wine site, as in "selected wine", usually I dont like the past tense, but it might work for this one, an online wine guide also might actually be something people could use on their mobile phone when they are in a wine store wondering what a good wine would be without depending on the store owners opinion. But I think the value totally is in the development here..I know people are looking to sell rather than to develop..but I think what most people dont realize is that you have a first mover advantage if you actually do more than just hoping for a buyer..good luck